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About Us

In Indonesia new buildings go up everyday and large businesses are opening their doors on every street you look, but on the island of Bali, the culture is still alive and thriving. We wanted to create a brand that captured the urbanism of the modern cities that have become the focus of everyday life whist retaining the culture of jungle life that most of Bali experience at our homes. We are urbanism meeting the jungle. Our focus is on classic designs and cuts that are practical for riding motorcycles, working and playing in the cities, as well as hanging out with friends and family in the village or the traditional home. We are as comfortable fishing or collecting fruit, as we are downing Bintangs at a party in the big smoke. 

Our brand started life in Ubud, Gianyar, which has grown into a mecca for international travellers in Bali. The streets are crowded with tour busses, tourists window-shopping and everyday people on their way to and from work. We are for all of you, weather you’re a local, a traveller or a lover of luxury. Our apparel is of international quality, using 100% cotton and fitted for a classic, unisex style.

We support local charities including cleaning up the beaches and rivers, local schools and helping the sick or injured. We want Bali to become the island it deserves to be, without losing any of the culture or hospitality it is renowned for.